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How we work

Our process

Five stages. No optional steps.

01
Discovery Call

Every new client engagement starts with a structured 45-minute discovery call. We review your business model, competitive landscape, previous SEO efforts, and current organic performance. No pitching -- just a systematic review of where you stand and what is actually achievable in your market and timeframe.

02
Full Baseline Audit

We crawl your entire site, pull your Search Console history, and benchmark your top competitors across both organic and local search. The output is a complete picture: what is suppressing your rankings now, which opportunities are genuinely accessible, and where quick wins exist.

03
Strategy Document

From the audit we produce a written strategy document -- not a slide deck, not a summary email. A real document with specific recommendations, prioritized by impact, with estimated effort, risk level, and expected timeline for each action. Something you can hand to any developer or content writer and have them start immediately.

04
Execution Sprint

Technical fixes, content production, and link placements happen in coordinated monthly sprints. Every action is logged. Every file delivered is versioned. Every link placed is documented with publication name, URL, domain authority at placement date, and anchor text. You see exactly what was done each month.

05
Revenue Reporting

Monthly reports connect SEO activity to revenue, not just rankings. We track organic sessions, organic conversion events, and organic revenue using proper attribution. If we cannot connect our work to money, we say so. No manufactured success metrics to make work look good when it is not moving business outcomes.

SW

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