A Salerno-based law firm specializing in commercial and real estate law had virtually no organic visibility despite a solid reputation built over 20 years of practice. Their website was technically sound but content-thin: practice area pages with 200 words each, no blog, no local optimization. After a complete content architecture rebuild, local SEO setup across all 3 office locations, and 7 months of editorial link building in Italian legal media, organic consultancy request forms grew 340% and they now rank on page 1 in Google.it for 28 commercial and property law search terms -- ahead of three Naples-based firms with significantly larger marketing budgets.
A Battipaglia-based mozzarella and dairy producer wanted to expand their export business across Germany, France, and Spain without relying exclusively on trade show leads. We built multilingual content architecture in Italian, German, and French, technical structured data for product pages, and a link-building program targeting European food and hospitality trade publications. Within 8 months, 64% of new European wholesale inquiries were arriving through organic search -- a channel that had contributed almost nothing the year before.
A boutique hotel on the Amalfi Coast was paying OTA commission on 82% of bookings. Their website ranked for their own brand name and almost nothing else. We rebuilt their content around long-tail search terms specific to the Amalfi area, optimized their local search presence, and produced 14 destination-specific articles targeting international travel search. After 6 months, direct booking share moved from 18% to 41%. At their average nightly rate, the commission savings from shifted bookings covered our retainer cost in the first quarter.
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